Wine makers continue to make wine the good old fashioned way. However, wine labels have evolved into works of art and I tend to drink wine based solely on the label now. I have a small collection so far of wine bottles saved solely for the labels.
Old wine labels are collectible to certain people. I found a website that had a lot of 100 French wine labels starting at $50.
An example of old fashioned wine labels is something straight and to the point. There is nothing too fancy about them at all.
What I have noticed about labels that catch my attention is the overall simplicity of it. They are well thought out and the colors are pleasing to look at.
The wine I buy tends to be under $10 a bottle, so the labels are flashier. It's a marketing trick to appeal to the younger crowd. The wines that are quite expensive have labels that are not as flashy because the wine maker is already well established.
I bought a Falling Star (Argentina) brand wine at GB Russo's a couple months ago. The label was pretty and it tasted pretty good. Not that I'm an expert.
I recently bought another Falling Star brand wine. This time a Sauvignon Blanc. The label is the same only it's in a different color to compliment the wine.
I have yet to taste it, but I'm going to guess it'll be good. As good as the label. =)
I also bought a Gato Negro brand wine which is from Chile. The label caught my eye awhile back, but I didn't have the initiative to buy it. The cat logo is folksy, but is displayed in a streamlined fashion. Very cool.
The taste? Eh....Acidic and extremely sour. It makes your stomach fizz after one sip. I definitely don't recommend the wine, but I recommend the label. It was cheap, so I don't feel so bad dumping the bottle upside down in my kitchen sink.
Overall, I find it extremely amusing to notice changes in labels. Happy wine drinking and label gazing.
Labels: consumer marketing, wine label
posted by Alex at 8:56 PM