I love to drink wine over beer and liquor. I find myself absolutely fascinated by wine clubs, vineyards, and the history of winemaking. I also find myself idly walking through the wine aisle at Meijer trailing my fingers over every wine label at eye level.
Wine makers continue to make wine the good old fashioned way. However, wine labels have evolved into works of art and I tend to drink wine based solely on the label now. I have a small collection so far of wine bottles saved solely for the labels.
Old wine labels are collectible to certain people. I found a website that had a lot of 100 French wine labels starting at $50.
An example of old fashioned wine labels is something straight and to the point. There is nothing too fancy about them at all.

What I have noticed about labels that catch my attention is the overall simplicity of it. They are well thought out and the colors are pleasing to look at.
The wine I buy tends to be under $10 a bottle, so the labels are flashier. It's a marketing trick to appeal to the younger crowd. The wines that are quite expensive have labels that are not as flashy because the wine maker is already well established.
I bought a Falling Star (Argentina) brand wine at GB Russo's a couple months ago. The label was pretty and it tasted pretty good. Not that I'm an expert.

I recently bought another Falling Star brand wine. This time a Sauvignon Blanc. The label is the same only it's in a different color to compliment the wine.

I have yet to taste it, but I'm going to guess it'll be good. As good as the label. =)
I also bought a Gato Negro brand wine which is from Chile. The label caught my eye awhile back, but I didn't have the initiative to buy it. The cat logo is folksy, but is displayed in a streamlined fashion. Very cool.

The taste? Eh....Acidic and extremely sour. It makes your stomach fizz after one sip. I definitely don't recommend the wine, but I recommend the label. It was cheap, so I don't feel so bad dumping the bottle upside down in my kitchen sink.
Overall, I find it extremely amusing to notice changes in labels. Happy wine drinking and label gazing.
Labels: consumer marketing, wine label