I was flipping through my August issue of Allure when I came across the new Donna Karan advertisement for her "Be Delicious" Big Apple fragrance. It's like a Roy Lichenstein painting. There are a series of print advertisements that look are pop art.

Here are just a couple samples.





The packaging is limited edition and is also pop art.



The old one is quite plain when compared to the limited edition pop art packaging. I'm glad that DKNY introduced the pop art because it's a breath of fresh air when compared to other perfume's packaging.



What's really cool is that the pop art packaging is extending to more than just the fragrance.

Labels: commercial, fragrance, pop art, print ads